Department of Mass Communication

    • Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news andadvertising. Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior, attitude, opinion, or emotion of the person or people receiving the information.

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      We have a strong emphasis on pooling academic resources and expertise across our Institutions, creating richer undergraduate experiences, new training programs, and a host of new collaborative research opportunities.

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      This study explains the effect of Twitter social networking sites on the behaviour of secondary school students schools and the ways it affect them. The study focuses on social Networking sites, but specifically it focuses on Twitter social networking sites. Interview as methodology is use to collect data and questionnaires as instrument of survey using random sampling techniques. Twitter social networking site has great impact and effect upon the behaviour of secondary schools students in both positive and negatives angles. Communicating with others is a key aspect of using social networks, but most social networking sites are open to all. Social networking sites are attractive to adolescents in part because it is exclusive to them. These social networking sites are a relatively new trend, having a population mostly made up of college and high school students.

    • Television As A Tool For National Integration


      National integration has been described as the role in which television must play. This term paper will critically examine the level to which television can aid national integration and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society.

    • The Role Of Broadcast Media In Mobilizing Women For Political Participation


      The low rate of female participation in politics compared to that of their male counter- parts in Nigeria creates a need to examine the situation in this study, “The role of broadcast media in mobilizing women for political participation in Nigeria”. This study examines the problems, first, defining the importance of women to participate in politics. The survey research method was employed in this study and questionnaires were used for data collection, then the hypotheses were tested using chi-square statistical procedure to reach a definite conclusion. The results reflect that broadcast media have positive impact in mobilizing women to participate in politics. In summary, broadcast media is found wanting in fostering development for gender equality in politics. In recommendations, suggestion of ways to stimulate female participation was made by looking at practical examples of how this was done in the pre-colonial era. Finally, in conclusion, the study emphasizes that no sex or gender is more important than the other because in politics, intellectual ability counts more than physical energy.

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